/How to turn your ROI around with expo displays
expo display

How to turn your ROI around with expo displays

Designing a display that draws potential clients to your booth can be a difficult task. With the right tools and thought put in to the design aspect you can get a get the most out of your display system. Most people will only look at a display system for no more than 8 seconds so, you must make a powerful first impression.

A well-designed banner should be appealing to the eye and make people curious about the service or product you offer. In advertising, there are effective strategies to persuade future customers utilising visual material. Effective marketing with the help of banner stands is should to not only grab the attention of future clients but also lead their focus to your message. Which is why your message should be short and memroable.

If you feel that your current expo display is not making much of an impact, then it may be time for an upgrade. Sometimes simple changes in colours, font sizes or images can help to get your message across to potential customers  better. If you need to come up with a new slogan, pay close attention to action and selling words and emphasize those to attract more prospects. To ensure you get a positive ROI from your next trade show, it is best to work together with a designer and a copywriter. Such professionals will ensure your marketing material is consistent, on point and that the new banners match with your brands story.

Exhibiting at a trade show and closing deals is often measured by the effort you are willing to put into your booth. We have put together a list of the top three way you can get more out of your exhibition display.

1 Stand Out

Getting a positive ROI from your exhibition is no  easy task. You have to make sure that your company makes a stunning first impression on every potential customer. Having a unique exhibition booth that stands out always helps. What will give you an edge at any event is using the right portable banner design for your brand imagery to impress passersby.  Even if you’re on a tight budget, try to not hold back to much. A first impression should never be left to chance.

2 Interaction

When setting up your display, keep in mind that most people prefer a little interaction at trade show, that is often packed with written and oral information. Depending on your trade, touch screens are a great way to introduce your product or service to potential customers in an interactive way. By engaging potential customers at your stand, they will also gain a better understanding of your trade. Once people stop at your booth, it create a buzz and will attract more visitors.

3 Giveaways

Promotional giveaways are always a great way to extend your reach beyond the exhibition. Favourite giveaways are pens, mugs and sweet. The more people that wear your company’s stickers, hats, t-shirts and alike, the more other attendees might want one and come to your booth. Such giveaways are a great conversation starter especially when attendees have the chance to win a big prize at the end of the trade show.

There are many other way you can stand out from the crowd at your next expo, just be sure to do your research and put thought in every aspect of the day.

Read Also: