Your brochure should clearly present information and set your brand apart from your competitors while unmistakably displaying your branding. Your brochure is a representation of your company and should be easily readable. The information displayed should be easy to digest for the intended audience. There are many different brochure designs out there that will give you inspiration when it comes time to create your own.
Consider your brochure like a piece of real estate. Every inch of your brochure should be aesthetically pleasing and clearly present the information intended. In this post, we take a look at some different options for the layout of your brochure design and by reading this you will get a clearer idea of what layout will be best for your brand.
Less is More
When choosing the layout for your brochure try using the K.I.S.S principle: Keep It Simple Stupid. The more complex and convoluted your brochure is, the more likely it will confuse and overwhelm your customers. A simple approach is usually best. The easier your brochure is to read, the more likely your message will be received. A simple layout paired with stunning images and design goes a long way.
The catalogue should represent your brand, that is why it’s crucial to maintain your branding and logo throughout the entirety of the catalogue. A clearly fullybranded catalogue will be more easily digested by your readers and present a more congruous image of your company or organization.
Don’t go overboard using different texts. This will make your brochure look messy and convoluted and prevent the reader from digesting the information easily. Stick to one or texts and again keep your brochure styled in a uniform manner.
A picture says a thousand words and the same goes in brochure design. Your images should be sharp and eye-catching enough to grab the reader’s attention and keep them engaged and wanting to keep browsing. A two-fold brochure needs a great image on the front cover to capture the reader’s attention as well as in the middle to hold their attention. The images should complement the text and the text should complement the images for the brochure have maximum effect.
The style of your brochure depends on how much information needs to be expressed. Do you opt for a multi-fold or single fold? I personally prefer the simplicity of a single fold brochure as they are easy to read and handle. Threefold brochures are better when you need to add lots of information as there is more real estate to use. If your target market is on the higher end side, print it on some fancy cardboard and add some feature like embossed text. Keep it in the tones of minimalist style and this will ensure that your intended message will break through the noise and make it engaging and easily digested.
Making your brochure a small booklet is the ideal medium. People are used to reading books and your brochure will feel familiar in their hands – making them more likely to read it from cover to cover.
The copy in your brochure should be broken into easily digestible chunks. Bullet points and subheadings make it easy to read. Large blocks of text have the tendency to turn the reader off as it looks like too much commitment or too hard to read. Paragraphs broken into one or two sentences are less convoluted and easier to read. The consumer will more likely read on if you stick to these simple rules. Your graphic designer should know this already. It’s good to have some criteria and design ideas already in mind when communicating with your graphic designer to make the process more streamlined.
There are some layout and design principles that are tried and tested to work. If you stick to these principles your brochure should be a clear concise representation of your company and intended message. Look around on the internet at other brochures and take note of what you like and what you think will work for the company. As the old saying goes “Good artists get inspiration, great artists steal”. Well, it’s something along those lines but you catch my drift. Have a good idea of what you want in your brochure before consulting the brochure designer. This will make the whole process a lot easier for both parties involved and save time and money, plus they’ll be able to finesse your ideas into a work of art.