If you’re in the display exhibition game you will already know the importance of having the right banners in your kit. From the media wall, to bunting flags, to the ever-important portable banners. Portable banners are one of the most essential elements of any display kit. They are simple to install, and their versatility makes them the ideal tool for your exhibition display kit.
With Summer on the horizon, things are about to get super busy, as not a week or weekend goes by where there isn’t an event to attend and promote your business. The success of an exhibition relies mainly on your staff and display setup -with its ability to attract potential customers and engage them, while putting your brand message out there.
In this post, I will delve into deeply into the subject of portable banners, which banners to buy to ensure your kit is up to scratch, and steps you need to take to ensure you have all the tools necessary to make your next exhibition a success!
Portable Banner 101
Portables banners are a retractable banner with a solid base with that are fully interchangeable, making them a versatile display tool for your kit. They are easy erected by simply unpacking them from the carry bag, screwing in the support bar, then pulling them up and clipping them onto the support banner. The solid base means that they can stand alone, and you can place anywhere without the need for ropes or supports. This makes them ideal for both indoor and outdoor exhibition displays.
Portable banners come in a variety of sizes, from 580mm to a whopping 1000mm wide, and can be printed in high-definition vivid colours, displaying your brand, logo, or design of your choice. The printed media is interchangeable with the bases, so as your design needs change the bases stay the same – making it cheaper to chop and change at will.
There are also desktop banners and as the name suggests they are designed to be placed on a desk at the point of sale. These are considerably smaller than other portable banners and it won’t hurt to pick up a couple while you’re shopping for your banners. These can very handy to have, especially for displaying prices and valuable information.
Before shopping for your portable banners, make sure you have carefully designed your display, so that you have an idea of what you want before you go. I usually carry two of each size portable banners in my kit, so I have a total of six for my display and two spare bases. This gives me the option to create different designs for my exhibitions and have two spare bases just in case they are required for larger exhibitions.
When purchasing your portable banners, it’s important to have a clear idea of what you want. The quality will vary from manufacturer to manufacturer, so it’s important to do your research and inquire about the design and construction of the banner. It can’t hurt to ask about the warranty of the banner, as each company offers a different length of the warranty. Obviously the longer the better, it should at least be 6 months to a year.
Portable banners will become your best friend and lifesaver when it gets to the silly season and you’re snowed under by the exhibition blizzard. The easy installation and portability makes them the ideal tool for your display kit, as they are a great accompaniment to your media wall. When buying your banners ensure to get a variety of different sizes and make sure you pick some spare banners while you’re there – just in case. Do some planning before purchasing your banners, as this will make your life a hell of a lot easier and shopping will be a breeze. So, start planning now, because Summer is just around the corner and event season is on the horizon. Remember this golden rule. Prior Planning Prevents Poor Performance.